Real-Time Freight Dispatch Platform
Relay Freight

Measured Outcomes
5x
Faster dispatch
80%
Manual updates removed
real-time
Load visibility
Business Challenge
Relay Freight's operation had outgrown spreadsheets. Dispatchers coordinated hundreds of loads a day across email, phone, and a legacy TMS, with no single source of truth. Status updates were manual, exceptions were caught late, and scaling meant hiring more coordinators just to keep up.

Engineering Solution
A custom dispatch and operations platform that unifies loads, carriers, and live status into one console — integrated with their TMS, mapping, and accounting tools.
Implementation Process
- 1
Operations discovery
We mapped the entire dispatch lifecycle with the ops team, from load intake to delivery and billing, to design a workflow that matched reality.
- 2
Platform architecture
A real-time console built on an event-driven backend, with role-based access for dispatchers, managers, and carriers.
- 3
System integrations
Two-way sync with their TMS, mapping, and accounting tools so data flows automatically instead of being re-keyed.
- 4
Rollout & training
A phased launch with live dashboards and monitoring, migrating the team off spreadsheets without disrupting operations.

Business Impact
Relay Freight now runs its entire operation from one platform. Dispatch cycles are 5x faster, 80% of manual status updates are gone, and leadership has real-time visibility into every load — all without adding headcount.

