AI Support & Commerce Platform for PC Hardware

Thunder Tech Store

Measured Outcomes

64%

Support tickets deflected

+31%

Assistant-attributed revenue

cited

Answers

Business Challenge

Thunder Tech Store sells complex, high-consideration hardware, so nearly every order came with questions: will this GPU fit my case, does this board support my CPU, why is my PC overheating, which parts do I actually need. Answers lived in scattered manuals, spec sheets, and compatibility tables, so agents repeated the same research all day, response times crept up, and shoppers abandoned carts whenever they hit uncertainty. Generic chatbots only made it worse by confidently hallucinating incompatible builds.

Thunder Tech Store AI-powered product catalog with inventory-verified, AI-recommended hardware — The storefront — an inventory-verified catalog with faceted filtering, AI-recommended picks, and live stock status across every hardware category.

Engineering Solution

An AI-powered support and commerce platform where a RAG assistant, grounded in product specs, manuals, compatibility tables, and policies, answers technical questions with cited sources — plus an AI shopping assistant, PC builder, compatibility checker, and inventory-aware recommendations that turn support into sales.

Implementation Process

1
Knowledge & catalog grounding
Unified product specs, manuals, compatibility tables, warranty docs, and troubleshooting guides into a retrieval layer so the assistant answers from real, source-cited data instead of guessing.
2
RAG support assistant
Built a ChatGPT-style assistant that retrieves relevant documents, streams answers with confidence indicators and source cards, and safely escalates edge cases — available globally across the store.
3
AI commerce tools
Shipped an AI shopping assistant, PC builder, and compatibility checker with inventory-aware recommendations that validate builds (socket, power, clearance, cooling) and convert questions into qualified orders.
4
Business & support dashboard
Delivered analytics, AI business insights, inventory forecasting, and AI-triaged support tickets so the team can see revenue, resolution rate, and stock risk at a glance.

AI PC builder with live price, power estimation, and compatibility scoring — The AI PC builder — presets or build-from-scratch with live price, power estimation, and a real-time compatibility score that validates socket, clearance, cooling, and PSU headroom.

Inventory explorer with AI forecasting and low-stock reorder alerts — Inventory explorer — stock across warehouses with AI forecasting that flags sell-out risk and surfaces reorder and bundle opportunities before they hit revenue.

AI business insights dashboard showing sales, support, and demand predictions — AI business insights — automated analysis across sales, inventory, and support, with traffic, conversion, and demand predictions the team can act on.

Business Impact

The assistant now deflects 64% of technical and pre-sales tickets with grounded, cited answers, while AI recommendations and the compatibility-checked PC builder drive a 31% lift in assistant-attributed revenue — turning what used to be a support cost center into a sales engine.